Análisis y propuestas de mejora basadas en la organización industrial en el sector del tomate canario de exportación

The tomato farming has been an important economic sector in the Canary Islands since the 19th century, and as a result, the Canarian tomato export enjoys strong international reputation as a high quality product. However, this sector is facing major challenges which oblige to question and redefine the old farming and marketing ways that are proving unable to give an adequate response in this new era. In this book, the problems of the sector are analyzed from different perspectives and offered alternatives. The central idea consists of changing the tomato farming views, as it should not be regarded as a merely agricultural activity but instead, it should be redesigned so it can benefit from the extensive knowledge developed in the field of industrial organization.