Introducción a la comunicación financiera
Rafael López Lita y Rafael López LitaEditorial: Publicacions de la Universitat Jaume IISBN: 9788480214148
Sinopsis
The factors negatius of the globalization, the fast development of the offering of the new teconlogias, done not synchronize with the effective demand, and the excessive weight of the objectives to short terminio in the businesses, are the at the moment present predominant notes. This work collects the state of the knowledge on financial communication, and an useful instrument for the professionals results.