Las agencias de publicidad: evolución y posicionamiento futuro
Rafael López Lita y Rafael López LitaEditorial: Publicacions de la Universitat Jaume IISBN: 9788480213622
Sinopsis
This book discusses and analyses aspects such as the need of a structural change, the importance of strategic planning and new technologies, the methods of payment, the relationship with consulting rooms, investigation institutes, and the view of advertisers with respect to agencies.
